Industry Leading Patent Pending Compression Technology

CODECSYS™ HONORED WITH
“Best of What’s New” Award
BY POPULAR SCIENCE MAGAZINE

Multi-Codec Technology One of Top Breakthrough Technologies of 2004

SALT LAKE CITY—Nov. 10, 2004—Broadcast International (OTC BB:BCST) today announced Popular Science Magazine honored its CodecSys technology when it was given the Best of What’s New award. CodecSys was selected from thousands of products to receive one of the annual awards for 2004.
 
CodecSys is a patented multi-codec technology employing real-time artificial intelligence systems to manage libraries of standard and specialized codecs to efficiently process a particular scene, or even frame, of video and then switches on the fly to another codec that is better suited to the next scene or frame. Exploiting the best attributes of multiple codecs enables 50 to 75 percent reductions in bandwidth compared to single codec solutions.
 
“Best of What’s New is the ultimate Popular Science accolade, representing a year’s worth of work evaluating thousands of products,” said Editor Mark Jannot. “These awards honor innovations that not only impact the way we live today, but change the way we think about the future.”
 
Each year, the editors of Popular Science embark on a search of the top 100 tech innovations. As a Best of What’s New winner, CodecSys represents one of the breakthrough products and technologies that represent a significant leap in their categories. The winners—The Best of What’s New—are awarded inclusion in the much-anticipated December issue of Popular Science—the most widely-read issue of the year since the birth of Best of What’s New in 1987. Best of What’s New awards are presented to 100 new products and technologies in 12 categories: Auto Tech, Aviation& Space, Cars, Computing, Engineering, Gadgets, General Innovation, Home Entertainment, Home Tech, Personal Health, Photography and Recreation.
 
“We live in a video world,” said Rod Tiede, CEO of Broadcast International. “Whether it’s film and video production, sending live satellite video feeds from Iraq to news stations around the world, or providing more cable and satellite channel offerings to consumers, CodecSys allows more full-frame, full-motion video within current bandwidths than ever before. We are very pleased Popular Science has acknowledged this innovation by recognizing CodecSys with a Best of What’s New award.”
 
CodecSys cuts bandwidth significantly with full-screen, full-motion video including HD quality under 3 MB, DVD quality at 512 K, and VHS quality at 256 K.
 
Professionals working with video today want high-quality video in full-screen, full-motion broadcast video without increasing network bandwidth, IT infrastructure and cost. Delivery platforms that benefit from CodecSys include: satellite, cable, Internet, local-area-networks, and wireless networks. CodecSys will provide multi-codec compression for a variety of different applications including: newsgathering, cable set-top boxes, home networking, video-on-demand, direct-to-home satellite receivers, IP videoconferencing, telemedicine, film and broadcast production.
 
CodecSys also enhances other bandwidth hungry applications including: streaming video and web casts, network TV programming, digital cinema, distance learning, security monitoring, online advertising, and digital signage.
 
“CodecSys can deliver video—even high definition video—at a fraction of the bandwidth of current technologies,” said Tiede. “CodecSys will greatly enhance any application that employs video technology.”
 
Since CodecSys became available in March 2004 it has been integrated into several applications, won awards, and started several partnerships including:
  • Winner: Stoel Rives 2004 Utah Innovation Award
  • Winner: TV Technology Magazine 2004 STAR Award for Superior Technology
  • Winner: Popular Science 2004 Best of What’s New award
  • Partnered with the SportsCast Network to provide pay-per-view web casts of Heart of Midlothian (Hearts) football matches to fans around the world
  • Deliver video rich continuing legal education programming on personal computers through a CodecSys software plug-in to lawyers of the Utah and Los Angeles Bars
CodecSys Technology is available immediately by contacting Broadcast International.
 

About Broadcast International

 
Broadcast International is a leading provider of video-powered business solutions, including IP and digital satellite, Internet streaming, and other types of wired/wireless network distribution. CodecSys is a patented technology that enables BI clients to enhance video quality at current bandwidths or reduce the cost of bandwidth while maintaining quality. In addition, BI assists clients with video production, rich media development and a full range of network support services.
 
Broadcast International was founded in 1984 and is a public company (OTC Bulletin Board: BCST) headquartered in Salt Lake City, UT. For more information, visit http://www.brin.com or call +1-801-562-2252.
 

About Popular Science

Founded in 1872, Popular Science is the world’s largest science and technology magazine with a circulation of 1.45 million and 6.5 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what’s new and why it matters. Popular Science is published by Time4 Media, a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc. (NYSE:TWX).
 
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Forward-Looking Statements

Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for Broadcast International's services, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in Broadcast International Inc.'s Form 10-KSB filed with the Securities and Exchange Commission on March 24, 2004. Copies of the filing are available upon request from Broadcast International's Investor Relations Department.